90 Days, 90 Reasons is an independent initiative unaffiliated with Barack Obama’s presidential campaign. 90 Days, 90 Reasons was conceived by two guys originally from Chicago, Dave Eggers and Jordan Kurland. In late July, they looked around and saw that many of Obama’s voters and donors from 2008 needed to be reminded of all he has accomplished, and all he will do if given another term. They asked a wide range of cultural figures to explain why they’re voting for Obama in 2012, in the hopes that this might re-inspire the grassroots army that got Obama elected in the first place. Every day, a new reason will be posted—in short, Twitter form, with a longer essay available here. Please spread the word.

This initiative has been undertaken without the participation of the Obama re-election campaign.